About
HealthMark IQ is an independent research publication for healthcare marketing
We publish original benchmarks, analysis, and planning tools for the people accountable for growth in healthcare organizations — not for the agencies selling to them.
What we cover
Six areas determine how healthcare organizations are found, evaluated, and chosen: AI and automation, growth and lead generation, search and answer-engine visibility, paid media, reputation and patient experience, and marketing technology and analytics. Everything we publish sits in one of them.
How we work
Claims are sourced. Research states its methodology and its limits. Guidance is written to be usable by someone with a budget and a deadline, not to demonstrate cleverness. When we are uncertain, we say so.
Independence
Coverage is not for sale. We do not accept payment for editorial placement, links, or favorable review, and no sponsor sees content before publication. Where a commercial relationship could reasonably be perceived as a conflict, it is disclosed on the page.
What we are not
This publication provides marketing research and analysis. It does not provide medical advice, legal advice, or compliance certification. Healthcare organizations remain responsible for meeting their own regulatory obligations, including patient privacy and advertising requirements.
The Healthcare Marketing Brief
Twice-monthly intelligence for healthcare marketers
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