Healthcare Marketing Benchmarks 2026
Current benchmarks for paid search, email, social, reputation and patient access, with the dataset, period and methodology behind every number.
Open the benchmarksHealthMark IQ / Benchmarks
A reference layer for healthcare marketing performance data. Every number is dated, defined, attributed to a named dataset, and labelled by how much weight it can carry.
Current benchmarks for paid search, email, social, reputation and patient access, with the dataset, period and methodology behind every number.
Open the benchmarksCTR, CPC, conversion rate and cost per lead across 16 healthcare specialties, plus an all-industry comparison and a performance comparison tool.
Open the benchmarks