Interactive tool

AEO Readiness Assessment

Evaluate how effectively a healthcare website is structured for modern search and answer engines.

Answer the assessment questions about content structure, entity clarity, evidence, and technical foundations. You receive a category-level scorecard and prioritized recommendations.

Do key pages open with a direct, self-contained answer to the question they target?

Structure

1. Do key pages open with a direct, self-contained answer to the question they target?

Are pages organized with descriptive headings and short, scannable passages?

Structure

2. Are pages organized with descriptive headings and short, scannable passages?

Is comparative information presented in real HTML tables or lists rather than images?

Structure

3. Is comparative information presented in real HTML tables or lists rather than images?

Are your organization, locations, and services named consistently across the site?

Identity

4. Are your organization, locations, and services named consistently across the site?

Do clinical and advisory pages show a named author with credentials and a review date?

Identity

5. Do clinical and advisory pages show a named author with credentials and a review date?

Are factual claims sourced to named publishers with dates?

Evidence

6. Are factual claims sourced to named publishers with dates?

Is there a routine for reviewing and re-dating important pages?

Evidence

7. Is there a routine for reviewing and re-dating important pages?

Is structured data present and does it match exactly what visitors can see?

Technical

8. Is structured data present and does it match exactly what visitors can see?

Does the main content render in server HTML without requiring client-side JavaScript?

Technical

9. Does the main content render in server HTML without requiring client-side JavaScript?

Are location pages, listings, and hours accurate and consistent with third-party profiles?

Technical

10. Are location pages, listings, and hours accurate and consistent with third-party profiles?

Do related pages link to each other by topic rather than only by publication date?

Structure

11. Do related pages link to each other by topic rather than only by publication date?

Is the site free of hidden text or markup created only for machines?

Evidence

12. Is the site free of hidden text or markup created only for machines?

0 of 12 answered. Unanswered questions score as “no”.

Outputs are directional, educational planning aids based on general industry patterns. They are not financial, clinical, legal, or compliance advice, and they do not reflect your organization's specific circumstances.

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