Interactive tool
Marketing Budget Planner
Model marketing-investment ranges and channel-allocation scenarios for a practice or health system.
Enter your specialty, footprint, and growth objective. The planner returns an educational planning range, channel-allocation considerations, and measurement recommendations. Outputs are directional, not financial advice.
Monthly planning range
$14,000 – $24,500
Midpoint $19,000 per month. Balanced allocation across demand capture and demand creation.
Indicative allocation at midpoint
| Area | Share | Monthly | Consideration |
|---|---|---|---|
| Search (SEO, AEO, local) | 26% | $4,900 | Expand coverage of evaluation-stage queries. |
| Paid search | 26% | $4,900 | Scale on qualified-inquiry cost, not click cost. |
| Paid social & video | 16% | $3,000 | Demand creation for elective and discretionary lines. |
| Content & editorial | 16% | $3,000 | Service-line depth and conversion assets. |
| Reputation | 8% | $1,500 | Systematic review generation. |
| Measurement & martech | 8% | $1,500 | Attribution and CRM handoff. |
How this range is derived
The model starts from a monthly baseline for your footprint (2–5 locations: $18,000), then applies a specialty factor (Dental: ×1.05) reflecting typical competitive intensity and acquisition cost, and an objective factor (Grow existing service lines: ×1) reflecting how much demand creation the goal requires.
The displayed range is the midpoint −25% to +30%, rounded, to reflect the spread normally seen between efficient and competitive markets. The allocation table applies fixed objective-based shares to the midpoint.
These are directional planning benchmarks drawn from general industry patterns, not a quote, a forecast, or an estimate based on your market, payer mix, or historical performance. Local competition, referral structure, and existing brand equity can move the real figure well outside this range.
Measurement recommendations
- Define a qualified inquiry before spend starts, and report against that definition only.
- Instrument source capture through to the CRM so channel reporting survives the handoff.
- Review cost per qualified inquiry by service line monthly; review channel mix quarterly.
Outputs are directional, educational planning aids based on general industry patterns. They are not financial, clinical, legal, or compliance advice, and they do not reflect your organization's specific circumstances.
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